Can Advertising Really Change Perception?

By: Rick Stanton, President/Creative Director

In my many years in this business, I have seen and been a part of shifts in brand values. Two of the bigger failures were Ernst Home & Nursery and Sea Galley. Both companies, against my advice and the bread crumbs from research, tried to change into something they weren’t. Ernst wanted to be seen… Continue reading

Newcastle Brown Ale . . . No Bollocks Indeed.

By: Rick Stanton, President/Creative Director

In 1990, a movie came out starring Dudley Moore called Crazy People. (NSFW) It was a total pan on the advertising industry’s propensity to overstate or as some people call it, lie. It also was a fabulously freeing message about telling the truth. Apparently, the brains behind the new Newcastle Brown Ale campaign saw the… Continue reading

The Local Paper Phenomena

By: Rick Stanton, President/Creative Director

We love projects, but we really loved this one. Co-owner Mike Anderson said he’d like some ideas on how he could drive more business to the store but he was concerned we’d be too expensive. We weren’t, and in fact we were excited about the opportunity, given the dynamics of local community newspapers. Schmidt’s Home… Continue reading

Real Baseball Advertising

By: Rick Stanton, President/Creative Director

As spring training starts to wrap up, baseball fans in the Seattle market are anticipating this year’s Mariner TV spots. Why, I’m not sure. As someone who knows a little bit about the game and pulls over to watch a Little League game with kids on the team I don’t even know, the Mariner ads… Continue reading

Small Project Work: Bainbridge Dental

By: Rick Stanton, President/Creative Director

Below is some recent work we just finished for Bainbridge Dental. We put them through an abbreviated version of our Internal Brand Audit, learned what makes their brand tick and did a new logo, positioning statement and a collateral piece. We made it affordable and we turned it around quickly. Here’s a quote from Doctor… Continue reading

Pima Medical Institute: Top Notch

By: Rick Stanton, President/Creative Director

This is a very mercurial business, this advertising stuff. We go long stretches of time without doing TV for anyone and then all of a sudden every client is doing new TV.  Some of this has been recession related, but most people are finally coming to the realization that life goes on. Things are turning… Continue reading

Peoples Bank Everett Branch – Coming this Spring

By: Sabin Arditty, Design | Production

Stanton & Everybody recently completed an array of construction site signage that expands on the Peoples Bank 2012 “Let’s make it work.” campaign. The graphics highlight the branch’s financial capabilities along with showcasing the community team members. Peoples Bank is set to open a new branch in downtown Everett this Spring. Have a look and… Continue reading

Peoples Bank Television Campaign 2013

By: Thad Tichenor, Senior Art Director

A few weeks ago, we had the privilege of spending time with a number of hardworking, Northwest entrepreneurs. Bakers, brewers, farmers, manufacturers and restaurateurs each shared with us their own very unique stories of success.  Some took over and grew their family business; others turned their life’s passion into profit. Each of them, however, shared… Continue reading

Stanton & Everybody’s Commercial Lineup

By: Molly Stephens, Advertising Assistant

Each of us at S&E took some time to discuss our favorite commercial and shared some of our expertise on each one.  What was your favorite Super Bowl commercial? Rick Stanton – Creative Director After watching and thinking about this year’s Super Bowl ads, I’m still trying to figure out which generation was targeted. Paul… Continue reading

What Makes for a Great Super Bowl Ad

By: Rick Stanton, President/Creative Director

For the next two weeks we get to anticipate what will be more boring; a game between the 49ERS and the Ravens or the TV ads. My guess is it will be the game. But rooting for Jim Harbaugh to lose does add a new element for me. But the question around the shop has… Continue reading