Are Baby Boomers still relevant? I am poised to reach a milestone birthday that many would say, makes me an official geezer from a pure numbers point of view. Let’s just say I now have a Medicare card. And with all the talk and articles about how to reach Millennials, the right and wrong ways… Continue reading
This past weekend, the S&E team attended the annual Seattle Goodwill Glitter Gala. The Glitter Gala is Goodwill’s only fundraising event. This year more than 700 guests attended the event raising a record amount of funds to support computer classes and technology in Seattle Goodwill’s 10 Job Training and Education Centers in the North Puget… Continue reading
Violence is glorified in movies, TV and the video games we let our kids buy and play. This article is damning evidence of our numbing complacency, sadly aided by … advertising. http://www.adweek.com/news/advertising-branding/megan-fox-frank-sinatra-take-las-vegas-cool-new-look-call-duty-ads-153452 As an industry we would better serve the communities we live and work in by giving our time and ideas to groups like… Continue reading
Several of us veterans of the local advertising scene were recently asked our opinions about the Omnicom-Publicis merger. To date, none of us see any good coming of it unless you own stock in one of the two companies. It’s not good for advertising. I have said for a long time that the big, mega-agency… Continue reading
Anyone can buy anything from anybody, anywhere. Why should they buy it from you? They’ll choose your brand the same way they’ll choose a friend or have the neighbors over for dinner. They like you and they trust you and they’ve learned over time, you also have a heart and soul. Companies with vision have… Continue reading
It’s always been and always will be. I’ll keep this simple: it’s emotionally smart and relevant creative that makes advertising work. It doesn’t matter if you’re doing direct response, TV, radio, banner ads or the latest thing that going to kill every other form of media … social media. Once you get past understanding key… Continue reading
There are many great ways to help, here is one way:
We’re winners! Those who know me best know I loathe the use of exclamation points unless someone’s life is in danger. But today, I break my own rules. We just found out we won two Summit International Awards for Creativity. The Summit Creative Awards were started in 1994. The competition’s goal was to reward the… Continue reading
Italian gelato sold using an Italian themed campaign. Boy, that’s never been done before. This campaign relies on cliches and expensive production and provides no new thinking at all. ‘La Dolce Vita”? Really? The best idea for this roll-out is in the first paragraph of the article. How much fun would it have been to… Continue reading