Rick Stanton, President/Creative Director No comments yet Advertising, Branding

The End to Pricey Super Bowl Ads?

Back in February, I blogged about the 2012 Super Bowl ads.

Today, I read about this in the Wall Street Journal.

So GM is done with Super Bowl ads. It took a while and $82,000,000 over the last ten years to figure it out but better late than never.

It seems that with few exceptions, Super Bowl ads have become more sophomoric and less memorable with agencies struggling to come up with an actual idea that’s an extension of a brand message. In my opinion they just aren’t very good anymore.
And as a rule, neither are the games. Are we seeing the start of an end in the overwhelming marketing power of this event? What do you think?