With so many online resources available these days, it may be easy to look
past books. If you do choose to read an industry related book, here are a few that we would recommend:
“It’s Not What You Sell, It’s What You Stand For” by Roy M. Spence, Jr.
Rick – “This is my latest go-to reference tool in trying to teach clients the importance of having
a kind, caring, giving aspect to their culture that’s honest.”
“The Hero and The Outlaw” by Margaret Mark and Carol S. Pearson
Lisa – “This book is a deep dive into the neuroscience of why we choose to do business
with the brands that we do.”
“The Hero and The Outlaw” by Margaret Mark and Carol S. Pearson
Rick – “If you want to better understand Carl Jung’s basic 12 archetypes and how they might effect and define your brand, this is a good place to start. The book’s been around a while so some of the examples are perhaps a little data. But Carl Jung’s theories about psychology, religion, philosophy and human development have been around longer and are helpful in understanding the humanity of a brand.”
“The Long Tail” by Chris Anderson
Lisa – “With so many demands on our attention, this book covers the new way we interact with
products and why always having more options to buy, in every category, is good for our future.
This is a good book for people who don’t think they actually like marketing.”
“The Brand Gap” by Marty Neumeier
Every single person in our business uses the word brand a dozen times a day. Or more.
Very few know what it means, what it doesn’t mean, why it works or why it doesn’t.
This book will help you understand the idea of brand without the B.S. jargon so
much of us like to toss around.
These are some of our favorite books. We would love to hear yours!