Rick Stanton, President/Creative Director No comments yet Uncategorized

Newcastle Brown Ale . . . No Bollocks Indeed.

In 1990, a movie came out starring Dudley Moore called Crazy People. (NSFW)

It was a total pan on the advertising industry’s propensity to overstate or as some people call it, lie.

It also was a fabulously freeing message about telling the truth.

Apparently, the brains behind the new Newcastle Brown Ale campaign saw the movie.

It’s a very funny, honest and endearing effort that, at least for me, made their brand likeable in ways that begin to build relationships with consumers.

The late, great Bill Bernbach said, “The magic’s in the product.”

Every brand has a soul and a personality.

It’s our job to find that magic and get the word out in ways that are true to a brand’s DNA.

In Newcastle’s case it probably helped that it’s a British company.

The Brits have always shunned the provincial traps we fall into when it comes to advertising here.

This *link is for the Newcastle work. It will also explain what the word Bollocks means.

*Contains profanity