We were asked to create a campaign reminding Seattleites that nearly everything they need for summer can be found at Goodwill. The idea we came up with was simple — to show close-up, detailed stories of Goodwill items in their summer environments executed through transit and digital. These are slice of life moments seen from… Continue reading
Are You Ready for Summer?
A Stanton & Everybody Guide to Projects
At Stanton & Everybody, we love projects! So much so, in fact, that we created our own detailed infographic to demonstrate. Enjoy!
What’s That Smell?
It looks like ‘scent’ advertising is the new way brands are stimulating their potential customers’ sense of smell. Dogs too. For years, marketers and advertisers have relied on vibrant and cooling color schemes and sensory words to entice their audience. Now they are unleashing the power of “scratch & sniff”, a technique that used to… Continue reading
Type is Not Just Type
When I talk to people about certain designs or ads, I ask them specifically what they like about them. Often times I get answers such as, “I like the use of color”, “the composition is really interesting” or “great use of shapes”. Now, I’m not saying these aren’t good observations. However, I think one major… Continue reading
Time to Clean Your Closets & Donate to Goodwill.
At this time of year when we receive new gifts and make new year’s resolutions, it’s the perfect time to clean out your cupboards, bookshelves and closets. If you have gently used items you can no longer use, remember Goodwill. Our client, Seattle Goodwill sells the donated items in their retail stores to raise money… Continue reading
Vitamin Water Gives Your Phone Energy From Bus Ads
Vitamin Water has developed a creative bus ad, that allows you to charge your phone while you wait. The popular beverage company features bus ads throughout select city bus stations in New York, LA, Chicago and Boston with powered up USB ports. The ad reads, “Alternative Energy Source” which attributes to the brands new Vitamin… Continue reading
A couple of weeks ago I found myself walking to work with a friend accompanied by someone I’d never met before. This person was extremely annoying for two reasons; they wouldn’t stop talking and for most of the mile hike they talked about the new logo their attorney firm just had done.Apparently they thought this… Continue reading
Starbucks 40th Anniversary Includes New logo, Menu & Campaign
In honor of celebrating the mega-brands 40th anniversary, Starbucks revealed their new logo today in stores. In addition, the company will be doing a promotional event this Thursday -Saturday from 2-5 giving away their new Petite treats with the purchase of a Starbucks beverage. This event will be a good way to show customers Starbucks… Continue reading
How do Brands Succeed? Simplicity, Simplicity, Simplicity
Siegel + Gale publishes an annual report on the world’s most successful brands and their relationship to a Brand Simplicity Index. The bottom line is that consumers are willing to pay a premium for experiences that are ‘clear, honest and efficient’. No surprise there. Wait. Except for the fact that in 2010, consumers were willing… Continue reading
The Birth of a True Brand
Back in November 2009, we were connected with a company called Triple T Trading. TTT has several lines of shoes and boots they manufacture with one particular line they viewed as the key to growth. The name of the line is Northside. When we showed up all they had was a box with the word… Continue reading