After 40 years of running my own design and ad shops with several wonderful partners during most of it, I’m shifting gears.
The ad business has changed and I’m not so sure for the better.
Ideas seem to matter less than how fast and how cheap can I get it.
I started out the first three years of my work life as a teacher and a coach. I was mulling that beginning with a friend at lunch and she reminded me that for these last 40 years I’ve still been a teacher and a coach and that struck me in a very profound way.
I’m proud of what I’ve accomplished and the work my shops have turned out. I fought the fight against the big guys and by gosh I won a few with the help of dozens of great people in those shops.
And now I’m going to do it by myself. Sort of.
I’ll still lean on others who do what I don’t.
I’ll still look for people who deserve my-our help.
And I’ll still believe that it’s great creative that makes everything else valuable.
I’m just going to do it from beautiful Bainbridge Island.
For the next 40 years and beyond, introducing Stanton & Nobody.
For 18 years, Stanton & Everybody has been proud to be the pro bono agency of record for Seattle Goodwill.
When people think of shopping at Goodwill, they most often think of clothes. However, Goodwill has a lot for your home that people may not think of– tools, sporting goods, great furniture, books, games and kitchen accessories – they have a ton of great finds to shop for!
This campaign was all about getting people to think of Goodwill for textiles and beyond. We combined Short Videos filmed in one day inside the Dearborn store with Broadcast Radio, Pandora, Exterior Transit, Digital and a Social Media contest calling shoppers to enter their own Goodwill finds, to build awareness with the public that Goodwill has way more than just clothes for sale! Everything that was filmed we found on the shelves at Seattle Goodwill’s Dearborn store on Tuesday, February 17th!
Also, surprising to our film crew that day were the number of brand names Goodwill had on it’s shelves – in just one day we found True Religion Jeans, KitchenAid Mixers, Calphalon Pans, Vince Camuto Shoes, K2 Skis, Crate & Barrel Furniture – the list went on and on.
What will you find at Goodwill? Knowing that Goodwill puts out over 100,000 items on the floor each day, every time you shop is a unique treasure hunt experience. The other benefit of shopping Goodwill is that when you buy, you help fund the Job Training and Education programs for people living right here in the Puget Sound region. People like Ethel: https://www.facebook.com/video.php?v=10153514587358312
I know, I know, I’m not supposed to use my blog as a personal rant post.
I’m supposed to use words that enhance search and all the other stuff you’re supposed to do.
So here goes: advertising, design, brand, copy writing, social media, tweeting, Facebook and art direction. Did I mention brand?
I just got back from a week in New York City. And as the photo demonstrates I finally made it to Madison Avenue.
We went everywhere. We didn’t just stay in Manhattan and we walked to as much as we could and as a result a couple of revelations occurred.
New York City is safer than Seattle, it’s cleaner than Seattle and in general the people are nicer. Seattle is tired, there are crazy people and homeless people everywhere. I saw one homeless person on the streets in NYC.
I’m not so naïve as to think it doesn’t have it’s share of issues but the differences were striking.
We need a mayor and a city council with a spine and the will to make a difference around here and not just worry about bike lanes and plastic bags.