At this time of year when we receive new gifts and make new year’s resolutions, it’s the perfect time to clean out your cupboards, bookshelves and closets. If you have gently used items you can no longer use, remember Goodwill. Our client, Seattle Goodwill sells the donated items in their retail stores to raise money… Continue reading
Vitamin Water has developed a creative bus ad, that allows you to charge your phone while you wait. The popular beverage company features bus ads throughout select city bus stations in New York, LA, Chicago and Boston with powered up USB ports. The ad reads, “Alternative Energy Source” which attributes to the brands new Vitamin… Continue reading
Did you know 97% of Google’s revenue is from advertising? The company acquired $33.3 billion in total revenue in the last twelve months thanks to Google Adwords. The infographic to the right, shows the top 20 most expensive keywords in advertising and those that demanded the highest cost per click. Google AdWords is an auction-based… Continue reading
Sabra seems to be pulling out all the stops taking their message to the streets, literally and figuratively. I’ve been seeing and hearing them every where I go. They have been on various Seattle street corners handing out free hummus & Stacy’s pita chips. I have encountered their hummus stand outside of Qwest field following… Continue reading
As a production manager for Stanton & Everybody, I am often asked about talent fees and royalties and why they’re necessary. Every time we use a professional talent to voice a radio spot or appear on camera or when we use a photographer’s work in a print ad, we pay him or her a fee…. Continue reading
A couple of months ago, we discussed the dangers of using just social media for your marketing strategy. Mega brand Pepsi was the perfect example of how this one dimensional strategy can go so very wrong. The outcome was a loss of precious market share, resulting with a fall to the #3 position in the… Continue reading
Guinness does a great job of reminding us to save the date for St. Patrick’s Day each year. Their most recent advertising campaign, “Bring it to Life” shows a number of lessons on what to do on March 17th. Guinness TV spots show several lessons on how to talk to girls, smiling without looking psychotic… Continue reading
Gap has a created a ‘Gap My Price’ campaign where customers can check out the merchandise online, name their price and either receive exclusive coupons or end up winning the offer. The clothing store has started promoting this new campaign on their Twitter & Facebook pages directing everyone to gapmyprice.com. Gap isn’t new to offering deals… Continue reading
In honor of celebrating the mega-brands 40th anniversary, Starbucks revealed their new logo today in stores. In addition, the company will be doing a promotional event this Thursday -Saturday from 2-5 giving away their new Petite treats with the purchase of a Starbucks beverage. This event will be a good way to show customers Starbucks… Continue reading
Smart technology is changing the ways of one long time March tradition. And I’m not talking about college basketball. It’s Girl Scout Cookie Sales. Facebook, Smart Phone Apps and Twitter are changing the way you buy your Thin Mints. No more walking door to door in the rain. Or standing outside of Safeway all afternoon… Continue reading