Lisa Dahlby, Account Supervisor No comments yet Uncategorized

2015 Seattle Goodwill Shop Campaign

For 18 years, Stanton & Everybody has been proud to be the pro bono agency of record for Seattle Goodwill.

When people think of shopping at Goodwill, they most often think of clothes.  However, Goodwill has a lot for your home that people may not think of– tools, sporting goods, great furniture, books, games and kitchen accessories – they have a ton of great finds to shop for!

This campaign was all about getting people to think of Goodwill for textiles and beyond. We combined Short Videos filmed in one day inside the Dearborn store with Broadcast Radio, Pandora, Exterior Transit, Digital and a Social Media contest calling shoppers to enter their own Goodwill finds, to build awareness with the public that Goodwill has way more than just clothes for sale!  Everything that was filmed we found on the shelves at Seattle Goodwill’s Dearborn store on Tuesday, February 17th!

Also, surprising to our film crew that day were the number of brand names Goodwill had on it’s shelves – in just one day we found True Religion Jeans, KitchenAid Mixers, Calphalon Pans, Vince Camuto Shoes, K2 Skis, Crate & Barrel Furniture – the list went on and on.

What will you find at Goodwill?  Knowing that Goodwill puts out over 100,000 items on the floor each day, every time you shop is a unique  treasure hunt experience.  The other benefit of shopping Goodwill is that when you buy, you help fund the Job Training and Education programs for people living right here in the Puget Sound region.  People like Ethel: https://www.facebook.com/video.php?v=10153514587358312