Are You Ready for Summer?

By: Thad Tichenor, Senior Art Director

We were asked to create a campaign reminding Seattleites that nearly everything they need for summer can be found at Goodwill. The idea we came up with was simple — to show close-up, detailed stories of Goodwill items in their summer environments executed through transit and digital. These are slice of life moments seen from… Continue reading

Apple vs. Everyone Else

By: Rick Stanton, President/Creative Director

Ah the ongoing marketing war between Apple and everyone else continues. Granted Samsung has made a dent in market share with the latest iteration of their smart phones and the kajillions they spent pushing it out to the planet. But Apple is smart, even without Steve Jobs. The halo effect that occurs whenever they introduce… Continue reading