It’s a widely held truth in our profession; you don’t change people’s minds with advertising. You take what you know to be true in the mind of the consumer and use it to leverage your position. Buick is once again trying to convince America they aren’t your father’s or your grandfather’s automobile brand. This… Continue reading
“Blah, Blah, Blah” There are a number of reasons for all of the bad radio ads on the air today. Very few radio writers seem to understand the art of storytelling. Writers who think they’re funny most often are not. There is a difference between humor and comedy and to not understand that results… Continue reading
With so many online resources available these days, it may be easy to look past books. If you do choose to read an industry related book, here are a few that we would recommend: “It’s Not What You Sell, It’s What You Stand For” by Roy M. Spence, Jr. Rick – “This is my… Continue reading