Anyone can buy anything from anybody, anywhere. Why should they buy it from you? They’ll choose your brand the same way they’ll choose a friend or have the neighbors over for dinner. They like you and they trust you and they’ve learned over time, you also have a heart and soul. Companies with vision have… Continue reading
It’s always been and always will be. I’ll keep this simple: it’s emotionally smart and relevant creative that makes advertising work. It doesn’t matter if you’re doing direct response, TV, radio, banner ads or the latest thing that going to kill every other form of media … social media. Once you get past understanding key… Continue reading