Italian gelato sold using an Italian themed campaign. Boy, that’s never been done before. This campaign relies on cliches and expensive production and provides no new thinking at all. ‘La Dolce Vita”? Really? The best idea for this roll-out is in the first paragraph of the article. How much fun would it have been to… Continue reading
In my many years in this business, I have seen and been a part of shifts in brand values. Two of the bigger failures were Ernst Home & Nursery and Sea Galley. Both companies, against my advice and the bread crumbs from research, tried to change into something they weren’t. Ernst wanted to be seen… Continue reading
In 1990, a movie came out starring Dudley Moore called Crazy People. (NSFW) It was a total pan on the advertising industry’s propensity to overstate or as some people call it, lie. It also was a fabulously freeing message about telling the truth. Apparently, the brains behind the new Newcastle Brown Ale campaign saw the… Continue reading
At Stanton & Everybody, we love projects! So much so, in fact, that we created our own detailed infographic to demonstrate. Enjoy!