What Makes for a Great Super Bowl Ad

By: Rick Stanton, President/Creative Director

For the next two weeks we get to anticipate what will be more boring; a game between the 49ERS and the Ravens or the TV ads. My guess is it will be the game. But rooting for Jim Harbaugh to lose does add a new element for me. But the question around the shop has… Continue reading

Brand Killers

By: Rick Stanton, President/Creative Director

Lance Armstrong: Welcome to the Brand Killer Hall of Fame. When a company like Nike invests so much money (not to mention its brand), in celebrity athletes, they do so with their collective fingers crossed. In the day and age of instant information, our heroes turn into zeroes with a push of the “send” button…. Continue reading

Best TV Commercial of the Year.

By: Rick Stanton, President/Creative Director

We had a recent dinner party and a guest asked me if I was excited to see what comes along for Super Bowl ads this year. Frankly, with few exceptions, the last three or so Super Bowls have provided viewers with mostly sophomoric commercials. So the answer was no, I’m not excited to see the… Continue reading