Several days ago, Microsoft unveiled it’s new logo (which is now it’s fifth attempt since it’s original design in 1975). This also is the first time in Microsoft’s history that the logo includes a symbol and not just a word-mark. When I saw the new identity, I initially thought “Windows”. This makes sense considering Microsoft… Continue reading
My previous blog covered the subject of how TV viewers are multi-tasking with their phones, iPads, and computers while viewing a program. But how soon before people sit down in front of their televisions without watching scheduled programming? The attached link to an AdAge article by Shiv Singh, the Global Head of Digital for Pepsico,… Continue reading
As a follow up to my rant about the logo for the 2012 London Summer Olympics logo, I’ve had the opportunity to see and learn about the logo designed for the games in Rio four years from now. Thoughtfully crafted, it has successfully captured the spirit of the place as well as the event and… Continue reading
His name is Nathan. He is 12 years old, extremely over weight and he is the poster boy for perhaps the biggest issue in our country other than gun violence. And the ad he is in proves once again that it’s not the size of the production budget, it’s the size of the idea. I… Continue reading