It’s real easy to dog pile on ideas and thinking that most everyone has a strong feeling about, good or bad. After seeing the ads prior to reading the linked article below my one and only thought was, this new Apple campaign is off brand. Apple is cool, understated and different. It can be argued… Continue reading
Recently there was an article about a yoga instructor fired at Facebook because she told one of the participants during a session to put their phone away. Apparently, the individual in question, was busy texting or surfing the web while also trying to perform her yoga moves. Incensed by being called-out, the participant complained to… Continue reading
When asked why he robbed banks, lore has it that the infamous criminal Willie Sutton replied, “Because that’s where the money is.” The logic also might apply to advertising and the continued pursuit of the Baby Boomers’ buying power. AARP seems to be thinking along the same lines. Yesterday, The New York Times published, “In… Continue reading
Earlier this month, there was a proposed alternate identity design for Microsoft that has been gaining a lot of attention in the design community. While receiving both praise as well as criticism about the new identity, one thing is certain: this would be a bold new look for the brand; something that Microsoft has struggled… Continue reading
As the 2012 Summer Olympic games round the corner, so will the pull for market share. Brands are focusing their efforts to identify themselves as “Official Sponsors”, “Champion Product Lines” and “Global Supporters”. Even more, company’s such as McDonald’s and GE will turn to interactive online profiles that will serve as a tool to promote… Continue reading
This morning, I ran across an article in the New York Times about a new “Back to School” campaign by Kleenex Brand Tissues. The article reads, “In an advertising and marketing campaign directed at mothers and children, Kleenex is promoting a tissue routine to help prevent colds from spreading.” Kleenex is a brand that has… Continue reading