Cynti Oshin – Guest Blogger The Cynti Oshin Group Today marks the iPhone’s fifth anniversary and what some describe as the beginning of the iWant period of the millennium. Apple has so deftly embedded its ‘why’ into to their communication strategy, that everyone from children to seniors have become brand advocates and surrogates. Apple stays… Continue reading
My wife and I just got back from a lovely vacation in Provence. We stayed at the Castle Chateau Goult in the Luberon and visited Coustellet, Isle sur la Sorgues, Gordes, Rousillion, Bonnieux, St. Remy and Avignon to name a few. We had the pleasure of dining at some of the most noted restaurants of… Continue reading
By: Cynti Oshin The Cynti Oshin Group, Guest Blogger MarketingProfs reported that 91% of people who owned tablets take their device to bed; 25% of women said they’d happily give up sex to keep it. The article pointed out that this isn’t such a huge problem for men as one-third of them are in… Continue reading
I’ve been interested in absorbing more information and case study results from the use of QR codes. I’m still understanding the benefits and the motivation to respond but in the meantime, Coca-Cola is on board. The soft drink giant just put QR codes on all their coke cans. Tell me about your experience with QR codes, success or failure…. Continue reading
It looks like ‘scent’ advertising is the new way brands are stimulating their potential customers’ sense of smell. Dogs too. For years, marketers and advertisers have relied on vibrant and cooling color schemes and sensory words to entice their audience. Now they are unleashing the power of “scratch & sniff”, a technique that used to… Continue reading
When I talk to people about certain designs or ads, I ask them specifically what they like about them. Often times I get answers such as, “I like the use of color”, “the composition is really interesting” or “great use of shapes”. Now, I’m not saying these aren’t good observations. However, I think one major… Continue reading
Often, I find myself thinking about brands and the marketing strategy behind each platform. I tend to walk down the aisles of a grocery store and wonder how each brand evolved, what research was conducted and how was the advertising strategy was developed? Back in March, I was reminded by this video, how influential children’s programming… Continue reading