In a Forbes article written by Matt Symonds he addresses the idea of memorable slogans. While this is how many people refer to this brand element, we prefer to call it a positioning line. It is the direct result of our own position as responsible thinkers. Great positioning is short hand for what a brand does that creates… Continue reading
Thursday, May 31st, 2012
Brand Positioning
Tuesday, May 29th, 2012
The End to Pricey Super Bowl Ads?
Back in February, I blogged about the 2012 Super Bowl ads. Today, I read about this in the Wall Street Journal. So GM is done with Super Bowl ads. It took a while and $82,000,000 over the last ten years to figure it out but better late than never. It seems that with few exceptions, Super Bowl ads have… Continue reading
Thursday, May 17th, 2012
Is the Lettuce Really Going to be Lonely?
It it just me, or is anyone else noticing the recent “dressing” trend? And no I am not talking about celebrity fashion. Last month, I read an article in the Wall Street Journal about Heinz For Everything Ranch Dressing. A new and improved thicker Ranch Dressing that is more efficient for America’s dipping, smearing, dunking and consuming… Continue reading
Monday, May 7th, 2012
Barrier Motors TV Campaign Launch
Stanton & Everybody is proud to announce the launch of the 2012 Barrier Motors TV campaign. This campaign features spots for Barrier Volvo, Barrier Audi and Mercedes Benz of Bellevue. Stanton & Everybody is proud to be the agency of record for Barrier Motors for over 21 years. Many thanks to Harry Calbom and Justin Henning at The Academy, who… Continue reading