Brand Positioning

By: Thad Tichenor, Senior Art Director

In a Forbes article written by Matt Symonds he addresses the idea of memorable slogans.  While this is how many people refer to this brand element, we prefer to call it a positioning line. It is the direct result of our own position as responsible thinkers.   Great positioning is short hand for what a brand does that creates… Continue reading

The End to Pricey Super Bowl Ads?

By: Rick Stanton, President/Creative Director

Back in February, I blogged about the 2012 Super Bowl ads. Today, I read about this in the Wall Street Journal. So GM is done with Super Bowl ads. It took a while and $82,000,000 over the last ten years to figure it out but better late than never. It seems that with few exceptions, Super Bowl ads have… Continue reading

Is the Lettuce Really Going to be Lonely?

By: Molly Stephens, Advertising Assistant

  It it just me, or is anyone else noticing the recent “dressing” trend? And no I am not talking about celebrity fashion. Last month, I read an article in the Wall Street Journal about Heinz For Everything Ranch Dressing.  A new and improved thicker Ranch Dressing that is more efficient for America’s dipping, smearing, dunking and consuming… Continue reading

Barrier Motors TV Campaign Launch

By: Thad Tichenor, Senior Art Director

Stanton & Everybody is proud to announce the launch of the 2012 Barrier Motors TV campaign.  This campaign features spots for Barrier Volvo, Barrier Audi and Mercedes Benz of Bellevue.  Stanton & Everybody is proud to be the agency of record for Barrier Motors for over 21 years. Many thanks to Harry Calbom and Justin Henning at The Academy, who… Continue reading