Did you know 97% of Google’s revenue is from advertising? The company acquired $33.3 billion in total revenue in the last twelve months thanks to Google Adwords. The infographic to the right, shows the top 20 most expensive keywords in advertising and those that demanded the highest cost per click. Google AdWords is an auction-based… Continue reading
Saturday, June 18th, 2011
Where’s Google Making it’s Money? The answer: ADVERTISING
Thursday, June 16th, 2011
Sabra’s Campaign is Full of Product Giveaways
Sabra seems to be pulling out all the stops taking their message to the streets, literally and figuratively. I’ve been seeing and hearing them every where I go. They have been on various Seattle street corners handing out free hummus & Stacy’s pita chips. I have encountered their hummus stand outside of Qwest field following… Continue reading
Friday, June 3rd, 2011
Why Talent Fees & Royalties are Necessary in Advertising
As a production manager for Stanton & Everybody, I am often asked about talent fees and royalties and why they’re necessary. Every time we use a professional talent to voice a radio spot or appear on camera or when we use a photographer’s work in a print ad, we pay him or her a fee…. Continue reading