Pepsi’s New Branding Strategy includes Sophia Vergara & David Beckham

By: admin

A couple of months ago, we discussed the dangers of using just social media for your marketing strategy. Mega brand Pepsi was the perfect example of how this one dimensional strategy can go so very wrong. The outcome was a loss of precious market share, resulting with a fall to the #3 position in the… Continue reading

The Secret to the Ideal Brand Message by Simon Sinek

By: Cynti Oshin, Director of Client Services & Business Development

Yesterday, one of our clients at Essential Baking Company forwarded a link from a 2009 presentation given by Simon Sinek, author of “Start With Why: How Great Leaders Inspire Everyone To Take Action.” Sinek coined the term “Golden Circle” describing the importance of communicating messages which underscore the ‘why’ you do what you do rather… Continue reading