Siegel + Gale publishes an annual report on the world’s most successful brands and their relationship to a Brand Simplicity Index. The bottom line is that consumers are willing to pay a premium for experiences that are ‘clear, honest and efficient’. No surprise there. Wait. Except for the fact that in 2010, consumers were willing… Continue reading
Monday, February 28th, 2011
How do Brands Succeed? Simplicity, Simplicity, Simplicity
Wednesday, February 23rd, 2011
Girl Scout Cookie Sales Meet Social Media
Smart technology is changing the ways of one long time March tradition. And I’m not talking about college basketball. It’s Girl Scout Cookie Sales. Facebook, Smart Phone Apps and Twitter are changing the way you buy your Thin Mints. No more walking door to door in the rain. Or standing outside of Safeway all afternoon… Continue reading