How do Brands Succeed? Simplicity, Simplicity, Simplicity

By: admin

Siegel + Gale publishes an annual report on the world’s most successful brands and their relationship to a Brand Simplicity Index. The bottom line is that consumers are willing to pay a premium for experiences that are ‘clear, honest and efficient’. No surprise there. Wait. Except for the fact that in 2010, consumers were willing… Continue reading

Girl Scout Cookie Sales Meet Social Media

By: Lisa Dahlby, Account Supervisor

Smart technology is changing the ways of one long time March tradition. And I’m not talking about college basketball. It’s Girl Scout Cookie Sales. Facebook, Smart Phone Apps and Twitter are changing the way you buy your Thin Mints. No more walking door to door in the rain. Or standing outside of Safeway all afternoon… Continue reading